Press Release:
BZRK (bə’zərk)
A unique transmedia storytelling experience that brings together the worlds of gaming and YA fiction
Egmont has
teamed up with Michael Grant, author of the bestselling GONE series and media
studio The Shadow Gang to launch BZRK.
This unique
storytelling experience brings together the worlds of gaming and YA fiction and
is backed by a team of digital specialists including Rich Silverman, writer on
Alternate Reality Games for Heroes (‘Evolutions’) and The Dark Knight (‘Why So
Serious?’).
BZRK is a
thriller aimed at the Young Adult. It is an edge-of-your-seat story delivered
in a new way that will engage digital natives, gamers and readers. Grant
describes the story as, ‘A battle for the soul and freedom of the human race
carried out simultaneously in the world we know, and in a very different world
that is both familiar and utterly strange. It's a world where a single mistake
can lead to death or, perhaps worse, to irreversible, shrieking madness.’
The story
begins this September with an Alternate Reality Game (ARG) and will unfold across multiple channels including an iOS/Android game app and a
storyline delivered through the web and social networks. GOBZRK.com, a
comprehensive hub website, will provide continuity for the entire experience
leading up to and beyond the release of BZRK book
one in February.
‘A key principle of the BZRK
experience is that each piece is original,’ said Michael Grant. ‘We are not
interested in essentially telling the same story over and over again in
different formats. Each piece of this - the ARG, the app, the site and the
books – is a story unto itself, each revealing an aspect of the world of BZRK.’
Cally Poplak, Managing Director, Egmont Press said:
‘BZRK is a brilliantly original thriller. What particularly excites me is that
it shows that a cracking story is what matters, and all formats, whether
digital or print, serve that story, taking it to where the audience is.’
‘It’s an
approach that encourages a community to form and participate in the story as it
unfolds, which is a new way to publish for teenagers,’ added
Mike Richards Head of Marketing for Egmont Press. ‘Layers will be added through
different media over six months before BZRK book one is even released.’
Grant says, ‘You have never
seen this before. That’s my promise. You have never seen anything like this
world, you’ve never seen this action, you’ve never seen this level of
disturbing intensity. By the time you are through the world of BZRK you will be
crawling out of your skin.’
‘You may think you know what
to expect. You don’t.’
This is a fantastic concept and I am racking my brains to see how I can incorporate into the library especially as we now have the screen and projector. Hopefully with the multi-media experience it is going to get a whole lot more people reading *crosses fingers*
If you have any ideas on how to incorporate it in the library please let me know [ : D ]
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